Stacy Morrison is a brand consultant (principal at Simple Genius Consulting), former media executive and magazine editor, writer, blogger, mother, and author living in Garrison, New York. As a consultant, she works with companies to refine their positioning, marketing, community, and content strategies to ensure they are all connected to the most meaningful and powerful messaging possible. She is also a coach on the topics of career, writing, personal growth and, especially, challenging life transitions.
Current and recent clients include, Gabrielle Sanchez fine jewelry; Make and Takes creativity and crafting website; TueNight live events, content and conversation for women who are rocking life after 40; WeeSchool, an early-learning milestones play system for children from birth to 3 from the founders of Baby Einstein; speechwriting and ghost writing for high-profile female executives and more.
In 2015, she worked as President, Wanderlust Media, Wanderlust LLC, serving as the first executive on board to define the voice of and build out the media properties for this lifestyle festival making a big growth leap into media and retail. She oversaw the acquisition of Yoganonymous.com and its integration with the Wanderlust.com property and launched the Wanderlust Journal, an annual magazine. She also built out all the media advertising products, including innovative native and sponsored content deals and the launch of Google Play Music, a cross-platform buy.
Until November 2014, she was Editor in Chief and VP, Content Programming at BlogHer, Inc., the leading cross-platform media network created by, for and with women social influencers. In this role, she sat in the nexus of social media, content and marketing, helping build the new landscape of publishing and advertising. She gave talks often, both in public appearances and private audiences, about this historic convergence, and is a passionate believer in defining and broadcasting the art of creating transparent, authentic sponsored messages. Her duties at BlogHer crossed all departments, from broadly defining BlogHer’s own marketing messages and supporting Conferences programming to having a hand in creating world-class social influencer campaigns and overseeing BlogHer.com, a site dedicated to unearthing and showcases new voices in the social web.
Before moving to BlogHer, Morrison was a magazine editor for 20 years—most recently editor-in-chief of Redbook magazine, from 2004-2010—with previous stints as executive editor of Marie Claire, editor in chief of the now-defunct design magazine One, editor in chief of Modern Bride, and she was a part of the launch teams of Conde Nast Sports for Women, Time Out New York and Mirabella. In her magazine career, she won many awards (3 Ozzies, a Folio General Excellence Award, a Clairon General Excellence Award, an American Society of Magazine Editors Nomination for General Excellence and Best Public Service), and twice brought the legacy brand she was running to its highest profit levels in its history (Modern Bride, Redbook). Her other specialty is launches, defining a new, developing (or re-developing) market, and creating a highly targeted product that captures the zeitgest of the moment.
She began creating digital sites for the brands she was overseeing in 1998, when she built ModernBride.com, which was an editorial and marketing hybrid, as befit the bridal market and the massive volume of dresses that today’s engaged woman wanted to be able to sort through before making her final choice. Then in 2000, she moved to California for the first dot.com gold rush, launching the multimedia brand One: Design Matters, comprised of a magazine, a website, and early moves into the nascent mobile marketplace. Later, inspired by the honest conversations she saw women exchanging on the web on blogs, she went to Redbook in 2004 with a plan to capture that naked storytelling about a woman’s transition to wife and mother, bringing those voices to the magazine and its website (which she rebuilt three times in four years, to bring it in step with what was then happening in digital storytelling).
Morrison is also a writer, author of Falling Apart in One Piece: One Optimist’s Journey Through the Hell of Divorce, which was published by Simon & Schuster in 2010 and 2011 (paperback). Kirkus Reviews called the story “candid and inspiring.” In reaction to all the emails she received after it was published, Morrison turned her book website into a community where people going through divorce could talk about resilience and peace and letting go with grace. (Okay, and to complain a little bit, too.) Her book was optioned by Lorne Michaels/NBC (after she wrote this article for the Modern Love column in the New York Times), but didn’t make it to a pilot. She is at work on her second book, about the complicated and beautiful relationship she had with her manic-depressive mother.
Morrison has also been a dedicated domestic violence awareness advocate, as an editor at both Marie Claire and Redbook and beyond, working closely with Liz Claiborne, Inc. on numerous campaigns for more than 10 years. Redbook’s feature “You Can Save A Woman’s Life Just By Asking Her How She’s Doing,” was nominated for a National Magazine Award in 2006, and Morrison has received numerous awards and honors for her work in this field, including the Safe Horizon Champion Award (2008) and the National Domestic Violence Hotline Vital Link Award (2007).
Morrison is a sought-out expert on relationships, motherhood, marriage, money, and the challenges and conflicts all women face today, and was a regular guest on NBC’s Today for three years. She has also appeared on CNN Headline News, CNN Moneyline, Good Morning America, The Early Show, and many other national television programs. She wrote the foreword for Sleep Is For The Weak: The Best of the Mommybloggers, and was a contributor to Kirtsy Takes A Bow: A Celebration of Women’s Favorites Online.